I have to admit that a lot of book covers look the same. The market often dictates what a cover should look like. Stock images play their role in covers looking very similar, as well as unqualified designers working on book covers. Ultimately, it’s the designer’s job to do the research and to come up with a unique looking cover.
Another reason is sales and market. The sales and market dictate how a cover is designed to a large extent. Especially true in large publishing houses. Perhaps not for all, but certainly for some. In many cases, it’s not about getting the right story from the author across. It’s about what will sell. Sometimes not a bad thing, and sometimes we could challenge this way of thinking a bit more.
So let me say this as simply as possible. If you work closely with your writer, editor, designer and marketer…
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